Thursday, October 6, 2011

Uncharted 3 Commercial for Subway

In case you haven't seen it yet there is a new commercial for Subway Sandwiches starring Nathan Drake of the PS3 Uncharted franchise. Uncharted 2 is pretty much my favorite game on the PS3 but rather than react with a "hey check it out a mainstream commercial with Nathan Drake in it!" my gut reaction was more a disappointed "what the hell? Oh c'mon.".  I realize everything is a cash grab to the big game companies, but somehow seeing the hero of my favorite game on the PS3 reduced to hawking 5 dollar foot longs left me feeling like a Subway sandwich maker had just stuck his big fat ungloved thumb right in my meatball sandwich before handing it to me.

I guess the bit of what I assume was entirely new animation when Drake was talking to the camera wasn't too bad, but I winced when I saw him running through the same scenes I'd already seen several times on trailers except this time carrying a CGI'd Subway cup and sandwich.

I'm pretty sure that if, many years from now when the PS3 is considered retro, I go back and watch this video again it will bring a smile to my face. But for now while it's fresh it just left me with a slight case of indigestion.

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Fallguy40 said...

Who knows, it might help sell a few more copies of Uncharted 3.

MadPlanet said...

Maybe, but I don't see too many Subway eaters who weren't already planning on getting it being swayed from the ad campaign. Now if he made a commercial for a gun store where he was selling a Desert Eagle or something like that - now I could get behind that.